Breakthrough innovation through Intrapreneurship: Inventing the future of play at LEGO
David has worked with radical innovation and lean start-up methods in small businesses and large global corporations for the last 15 years - e.g. as Head of Innovation at Scandinavian Airlines and Senior Innovation Director for front-end development at LEGO. Using design thinking and agile development, David has been developing and leading front-end organizations and projects from early incubation to full maturity.
At LEGO’s Future Lab, David headed up a multidisciplinary team of brilliant designers, marketers, project managers and engineers tasked with inventing the future of play. With a lean start-up approach and an intrapreneurial mindset, the team developed breakthrough business initiatives from insights gathering and early concept development to market validation and transition to core business. Using agile development, prototyping and strategic partnerships to build new learning and capability fast. David and the Future Lab team has been featured in the Fast Company article “How LEGO Became the Apple of Toys” (http://www.fastcompany.com/3040223/when-it-clicks-it-clicks).
Through his experience, David has obtained several unique insights and developed approaches to how businesses can stay afloat in an ever-faster changing world and transform the organization into a change-leading innovator. He believes that anybody can become an innovator in their own organization or as he calls it a “Diplomatic Rebel”.