Measuring the investment return on a competitive/market intelligence function continues to be one of the most frequently asked questions and, yet, one that is hard to quantitatively quantify.

Justifying the investments made into a Competitive or Market Intelligence organization is easier than you think, but it requires a framework and methodology; following this session, you will be able to quantify these numbers the next time you are asked.

In this presentation, you will learn:

The basics for building out a framework that will enable you to measure and quantify the investment return on your CiMi function

How to quantify the return on investment in the short, medium, and long term

How a 3 step methodical approach makes this an easy and consistent approach