• Partner, consult and influence as Marketing MT member to drive business growth with innovation, marketing strategy and planning, customer engagement, Lifetime Value, and GtM strategies by using synthesis skills and business acumen.
• Accountable for translating the strategic business objectives into a strong global intelligence program, execution of 5 Centres of Expertise, and Marketing Strategy planning.
Commercial analytics and insights
• Drive commercial outcomes like better conversion, win-rates, visibility, and cross-sell opportunities through data analytics projects.
• Identify relevant regional and account level tactical actions and set-up result tracking and root cause analysis.
Advanced analytics
• Drive advanced analytics programs and integrate E2E data driven decision making.