Davide Maiello is an Italian national with a Master in Applied Economics and Statistics from University of Naples (IT) and Ecole de Commerce Solvay in Brussels (BE). He started the carrier in marketing specializing in marketing intelligence and analytics with 7 years at the European HQ for Staples, one of the biggest American retailers. Afterwards, Davide lead the Marketing Analytics group for Accenture in Benelux between 2006 and 2008. Since 2008, Davide has filled the role of Head of Market & Business Intelligence for Europe & CIS at Knauf Insulation focusing on long term strategy, market and customer insight while mentoring the data driven approach to the board of directors. He has been a speaker at different major international conferences.