Markus Fuchs is Director Marketing and Sales Support at REHAU AG+Co a leading systems and service provider for polymer-based solutions in construction, automotive and industry. In this role he drives the full scope of strategic marketing activities including latest the birth of a corporate market and competitive intelligence function and digital system to guide the organization to a maximum focus on market needs. Prior to joining REHAU he held various senior marketing positions in large enterprises and started his professional career in management consulting, summing up to over 20 years of experience in various fields of marketing. His academic background is a German university degree in industrial engineering and MBA from UK business school, both with strong focus on marketing and strategy management.