Stacy Orinstein leads the Customer Trust Perception program, which is a center of excellence for trust perception research with subject matter expertise in generating rigorous customer research insights that are translated into strategic investments. Stacy launched the program 6 years ago and since then has defined a trust framework and developed robust infrastructure for measuring customers’ trust perception shopping on Amazon, including foundational tracking surveys and innovative science-backed solutions leveraging statistical methods and machine learning models. With these research findings, she has influenced prioritization of cross-company strategic investments for over 100 initiatives aimed at building customer trust perception in Amazon. Stacy drives the strategic vision for the program by identifying opportunities to innovate in terms of research methodology and product solutions to continuously scale their impact. Prior to this, Stacy gained invaluable experience in her roles at Amazon on the Marketplace Safety and Amazon Ad Platform teams, as well as her roles outside of Amazon when she worked at Cablevision and Guess.