Ubald Kragten is currently heading the Business & Market Intelligence group within the DSM Innovation Center. In this role he and his team are strongly involved in shaping the Innovation Portfolio within the DSM Innovation Center with a strong focus on identifying new growth areas for DSM, defining strategies to enter these areas and developing strategies and key market insights for the selected growth areas which are ranging from renewable energy related topics into nutrition and advanced materials related areas. Prior to this he was responsible for business intelligence within DSM Fine Chemicals dealing with both internal as well as external orientated projects with subjects varying from strategy development, performance measurement and business reorganization programs towards marketing and pricing strategies for existing and new products.
Specialties: Strategy development, innovation, competitive analysis, business analysis, market research and business plan development
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