A successful market intelligence team requires a combination of effective methods, a skilled, collaborative and international team, a strategic positioning within the organization, and relevant internal KPIs to measure team performance. To achieve this, the team should utilize a variety of data gathering techniques, from both primary and secondary sources, and implement a continuous improvement process. Collaboration, diverse skill sets, and a clear understanding of the organization’s goals are critical for team success. The team’s positioning should be centered around supporting key decision-makers, while also maintaining an unbiased perspective. Finally, internal KPIs should focus on measuring the team’s impact on decision-making, as well as its ability to provide actionable insights that positively affect the organization’s bottom line.

In this presentation you will learn:

• What the critical data gathering techniques are that a market intelligence team should utilize to be successful,
• How a market intelligence team can position itself to become the “source of wisdom” and support key decision-makers while maintaining an unbiased perspective,
• What internal KPIs a market intelligence team should focus on to measure its quality-of-service delivery and ability to provide actionable insights that positively affect the organization’s bottom line.