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Session

Case Study

Friday, October 06

09:00 AM - 09:30 AM

Live in Berlin

Less Details

A successful market intelligence team requires a combination of effective methods, a skilled, collaborative and international team, a strategic positioning within the organization, and relevant internal KPIs to measure team performance. To achieve this, the team should utilize a variety of data gathering techniques, from both primary and secondary sources, and implement a continuous improvement process. Collaboration, diverse skill sets, and a clear understanding of the organization’s goals are critical for team success. The team’s positioning should be centered around supporting key decision-makers, while also maintaining an unbiased perspective. Finally, internal KPIs should focus on measuring the team’s impact on decision-making, as well as its ability to provide actionable insights that positively affect the organization’s bottom line.

In this presentation you will learn:

  • What the critical data gathering techniques are that a market intelligence team should utilize to be successful,
  • How a market intelligence team can position itself to become the “source of wisdom” and support key decision-makers while maintaining an unbiased perspective,
  • What internal KPIs a market intelligence team should focus on to measure its quality-of-service delivery and ability to provide actionable insights that positively affect the organization’s bottom line.

Speaker

Sören Haubold

Head of Market Intelligence & Analyst Relations, Giesecke+Devrient

My motto:
Be curious, stay authentic and play committed!

My differentiations and special skills:
- Passion in innovation, marketing, product and business development
- Long-term professional experience in analyst relations and promotion of high-tech business solutions
- Excellent initiative, managing creativity and strong senior strategic marketeer
- Extraordinary international networker and highly-experienced presenter
- Long-term experience in project management and direct and virtual team leadership

Further professional skills:
- Market research & market intelligence
- Trend scouting and competitor analysis
- Screening and management of startups for partnering and M&A activities

Company

Giesecke+Devrient

Giesecke+Devrient is a global security technology company that makes the lives of billions of people more secure. With passion and precision, we develop innovative products and solutions in four major playing fields: enabling secure payment, providing trusted connectivity, safeguarding identities and protecting digital infrastructures. To our customers, we have been a reliable partner for 170 years. It all began in 1852, when we started printing securities in Leipzig, Germany. Today, over 12,000 employees in 33 countries help secure the essential values of the physical and digital world – without changing what we always did: Creating Confidence.

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